SELL YOUR GOLD FOR IMMEDIATE PAYMENT
We buy gold in all forms: coins, jewelry, ingots… at competitive prices!
Immediate payment without commission
Sell an Item
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Gold prices are rising, which means your jewelry, coins, or bullion could be worth more than before. Now might be the perfect time to sell. At ALLU, you can take advantage of this trend with immediate payment for your items.
We buy gold and precious metals in all forms — whether it’s jewelry, accessories, coins, or bullion, even if damaged, in small or large quantities.
Get in touch with us today to have your items evaluated and make the most of this opportunity.
The price of gold per gram continues to reach historical highs due to the current situation of the world, in particular, the U.S. economy. If you have gold items or jewellery you plan to part with, now is the time to sell while prices are at an all-time high. Everyone wants to sell their precious gold ingots, rings, necklaces, and other jewellery at the highest price possible. If you are looking for a trustworthy luxury goods buyer, please take advantage of our services at ALLU. Our professional Value Designers with extensive experience and expertise in gold appraisals strive to provide the most competitive offers.
Our market price ALLU : gold and precious stones
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Gold and Precious Metals Market Price
*Updated:
Daily Market Price *Per Gram
| Gold 24K |
€
|
|---|---|
| Platinum |
€
|
| Silver |
€
|
Gold Market Price
| 24K |
€
|
14K |
€
|
|---|---|---|---|
| 22K |
€
|
10K |
€
|
| 21.6K |
€
|
9K |
€
|
| 20K |
€
|
18KWG |
€
|
| 18K |
€
|
14KWG |
€
|
Platinum Market Price
| Pt1000 |
€
|
Pt900 |
€
|
|---|---|---|---|
| Pt950 |
€
|
Pt850 |
€
|
Silver Market Price
| Sv1000 |
€
|
Sv925 |
€
|
|---|
Gold market price charts
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Gold Market Price Chart
24K Ingot (Per Gram)
Gold: Gold price calculator
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Gold Market Price Simulation
Grade
Weight
Market Selling Price
- - Precautions Regarding Selling Gold and Precious Metals -
- *If the item's grade is unknown, we may ask you to leave the product with us temporarily to allow us to examine it accurately.
- *Due to the influence of the gold and platinum market, prices may fluctuate even within the same day.
- *Once sold, items will not be returned.
ABOUT ALLU
Founded in Japan
Stores in 17 countries.
Japan, France, Singapore, Hong Kong etc.
Employees
Value Designers in Paris
items appraised all categories included
Member of the foundation since 2022
THEY CHOOSE TO TRUST US - CLIENT REVIEWS
L’accueil est excellent, l’équipe est très professionnelle et toujours disponible. Tout s’est parfaitement déroulé du début à la fin, avec un vrai sens du service. Mention particulière à Pauline pour sa gentillesse, son efficacité et son accompagnement. Une expérience très positive !
François-Laurent T.Très bon accueil, le lieu y est agréable. La vente s’est fait simplement et efficace. Merci.
Olivia N.Bonjour, je tiens à remercier ce jeune homme Timothée-Léon il fut à l’écoute et proactive. C’est agréable d’être dans un endroit simple, rapide et efficace ! Je recommande à 100% et si j’ai besoin je ferai encore appel à leur service les yeux fermée alors merci à toute l’équipe et à vous jeune homme ! Bonne continuation
Arnaud D.Je me suis rendu chez ALLU dans leur bureaux à paris 16eme centre commercial Passy Plaza. Tout t’abord très bon accueil j’ai était reçu par Lisa qui a estimé mon sac et ensuite ma fais une proposition correct j’ai étais très satisfaite, je remercie Lisa pour son professionnalisme et sa rapidité.
SarahService irréprochable du début à la fin. Accueil chaleureux, expertise très professionnelle et explications claires. L’estimation a été rapide, transparente et le paiement effectué dans les délais annoncés. Je recommande vivement ALLU Paris pour toute transaction d’articles de luxe. Merci encore à toute l’équipe pour votre sérieux et votre efficacité.
moise e.Agence très sérieuse et très professionnelle. L’équipe est compétente, transparente et prend le temps d’expliquer chaque étape. On peut faire expertiser ses affaires en toute confiance, le service est rassurant et efficace. Je recommande vivement l’Agence Allu Paris !
CarlaMerci à Lisa pour son professionnalisme et la rapidité du service
Ahlem B.J’ai vendu un sac de luxe chez Allu et tout s’est très bien passé. Service professionnel, rapide et sérieux. Je recommande.
Majdoline D.Au Top cette société sérieuse et bon accueil…. L’interlocutrice Lisa très pro efficace aimable bonne transaction
Fatou M.J’ai eu l’occasion de passer auprès de Lisa pour une expertise dans le 16ème concernant de la maroquinerie, tout s’est très bien passé, adorable à souhait et très professionnelle. Merci encore !
Mona R.HOW TO SELL IN 3 EASY STEPS
Contact us via WhatsApp or by phone to sell your luxury articles at ALLU.
Choose your most convenient way to sell : sell at store, sell from home or by delivery.
Our experts will assess your items and make you an offer. Payment by instant transfer for any purchase under 3000 euros, and by classic bank transfer
within 48 hours for higher amounts.
OUR EXPERTS
Our experts rely on purchase history, the current global demand in the pre-owned luxury market, and a network of 190 buying offices worldwide. With 15 years of experience in the field, we showcase our expertise, affiliation with a leading japanese group, and the extensive number of purchasing offices and experts.
Thibault
Timoléon
Sell your luxury articles in our different offices in Paris
ALLU Nice
3th floor of the Regus office, 81 rue de France, Nice, FranceALLU Passy Plaza
On the first floor of the shopping center, rue de l'Annociation entrance, 53 rue de Passy, 75016 Paris, FranceFaubourg Saint-Honoré Shop
3 Rue du Faubourg Saint-Honoré 2ème étage, 75008 Paris, France
Luxury Articles We Buy Back
Watches, jewelry, bags, wallets, accessories, clothing, shoes, antiques, gold and precious metals. For other items, please contact us for details.
How to Sell
How to Sell Luxury Goods at ALLU
Selling Gold Guide (By Grade)
| Grade | Purity | Hallmark | Popular Items | Characteristics |
|---|---|---|---|---|
| 24-Karat | 99.9%~100.0% | FINE GOLD / 24K / 999.9 / 1000 / Au1000 | Ingots Coins |
Minimal to no mixture with other metals so it does not oxidize or corrode. |
| 22-Karat | 91.7% | 22K / 916 / Au916 | Necklace Centerpiece Fountain Pen |
Used in fabricating products due to its high purity and versatility. |
| 18-Karat | 75% (25% Mixed Metals) |
18K / 750 / Au750 / 18KT / 18KP | Necklaces Rings |
The gold is soft and often used in jewellery. |
| 14-Karat | 58.5% (41.5% Mixed Metals) |
14K / 585 / Au585 / 14KT / 14KP | Earrings Brooches |
The gold is more solid due to a lower purity. However, it lacks shine. |
| 10-Karat | 42% (58% Mixed Metals) |
10K / 416 / Au416 | Necktie Pins Bracelets |
Hard gold material which prevents the surface from being easily scratched. |
Q&A
ALLU Frequently Asked Questions
-
Can I sell items that are broken or in poor condition?
Yes, we can often purchase such items.
Items that are worn or old
Items that are stained, dirty, or mouldy
Items that have wear and tear or discoloured
Items that are sticky or ripped
Items with broken handles
If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU. -
I received a higher selling price at another store.
We will do our best to meet your expectations, so please let us know how much the other company’s evaluation was.
-
Do selling prices vary from store to store?
No. All of our stores use the same standards for evaluation.
-
Can I still sell items without a certificate of authenticity?
Yes. Even if you do not have a certificate of authenticity, our experienced Value Designers will carefully and accurately evaluate your items.
-
Do items with the original box or accessories sell for more?
Yes. If you still have the box or accessories, you are more likely to be offered a higher price if you bring them. If the item is in good condition, you can still sell your items for high prices even if the above accessories are not included.
-
Can I sell items at or above the retail price?
While some items can be sold at or above retail price, the value of most branded items tends to decrease over time. In many cases, if you no longer use the item, selling it as soon as possible is better to ensure a higher selling price.
-
Do I need to make an appointment?
Yes. We ask that customers make an appointment via WhatsApp first so we can make sure that the appraisal can go smoothly.
-
How long does it take for an appraisal at the store?
We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.
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Competitive Prices for Gold and Precious Metals
Gold Prices Unmatched by Competitors
How ALLU Offers the Most Competitive Prices!
01
We assess gold based on a variety of factors, not just weight!
Gold is commonly calculated by Purity x Weight (grams). However, at ALLU, we consider not only the price of the gold itself but also its 'value as a product', such as the attached gemstones, design, brand, and other factors that are usually not subject to appraisal at our competitors. In addition to popular 18-karat accessories, we also purchase items such as ornaments, antiques, and pure gold with design value at even higher prices.
- 18-Karat Gold
- 1,375.00€
- Diamond
- 312.50€
- Ruby
- 300.00€
- Design
- 93.75€
- Additional Factor
- 62.50€
- Total
- 2,143.75€
The gold base shines with classy diamonds and rubies, making this a perfect item in terms of both design and quality. Items such as this that are highly valued in all of these aspects will receive a higher appraisal value.
We make sure to consider the value of gemstones!
Diamond Ring
Gemstone 3,437.50€
Sapphire Diamond Ring
Gemstone 1,750.00€
Ruby Diamond Necklace
Gemstone 875.00€
02
Appraisals by our knowledgeable and experienced Value Designers!
In order to determine the 'value as a product' of an item, specialized knowledge and extensive experience is required. At ALLU, our Value Designers consist of internationally certified jewellery appraisers and other specialists in all relevant fields. Our experts allow us to purchase all types of gold and precious metals at the most competitive prices.
Our jewellery experts include GG-certified staff.
What We Buy at ALLU
-
Gold and Precious Metals
-
Watches
-
Brand Bags
-
Brand Wallets
-
Jewellery
-
Accessories
-
Antiques
-
Brand Clothing
■ Luxury Articles We Buy Back
Watches, jewelry, bags, wallets, accessories, clothing, shoes, antiques, gold and precious metals. For other items, please contact us for details.
ALLU Offers Much More than High Selling Prices!
Reliable, credible, and trustworthy appraisals
Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.
Focus on providing high-quality customer service
We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.
We purchase a wide variety of items and brands
We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.
No selling quantity or price limits
For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.
Quick and easy appraisals
Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.
Stress-free and private spaces
We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.
Conveniently located stores
ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.
Sell your luxury articles in our different offices in Paris
ALLU Nice
3th floor of the Regus office, 81 rue de France, Nice, France
ALLU Passy Plaza
On the first floor of the shopping center, rue de l'Annociation entrance, 53 rue de Passy, 75016 Paris, France
Faubourg Saint-Honoré Shop
3 Rue du Faubourg Saint-Honoré 2ème étage, 75008 Paris, France
You Only Need an I.D. to Sell at ALLU!
- Driver's Licence
- Passport
- Only one of the above forms of identification is required.
- We can not buy items from customers under the age of 18 years old.
- We do not accept identification documents that are expired or out-of-date.
- Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Sell Your Gold, Platinum, and Silver at ALLU
Gold by Grade
Gold by Accessories
Other Gold Items
We also purchase other gold, platinum, and silver items than those listed above. We welcome all items, even from 1 gram!
ALLU Frequently Asked Questions
How do you decide the selling price of gold, platinum and other precious metal accessories?
We measure the items you bring to us and derive the appraisal value based on the market price x weight. However, in some cases, if the item possesses an exceptional design as jewellery, we may consider the additional value.
My gold/precious metal does not have any engravings. Can I still get it appraised and sell it?
Can I sell broken items such as broken necklaces, rings with missing stones, or earrings with one pair missing?
How long does it take for an appraisal at the store?
Do scratches and stains affect the selling price?
In the case of ingots, depending on their condition, they may be treated as scrap, which may significantly affect the selling price. For other precious metal products, we will have to actually observe the item in question before making a decision.
Can I sell old coins and foreign gold coins?
Some commemorative and foreign gold coins have a premium value, as they are hard to obtain due to their small circulation. If you bring such gold coins to us, they may be worth more than ordinary precious metals.
When is the best time to sell gold and precious metals?
However, the market price of gold and precious metals fluctuates daily, so it is very important to notice the timing when the market price is high.
Is the selling price different for ingots and gold jewellery?
Ingots have their own values and prices: we can make an offer at the ingot price if the brand is recognised in our regulations. On the other hand, even if it is 24-karat gold, gold jewellery is treated as scrap, so that the price will be slightly lower.
Is there a difference in selling price between ingots with and without engraving?